Address:
931 Walnutwood Road
Hunt Valley, MD 21030
Phone:
443-454-7738
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Services
Branding – Do customers and prospects recognize your brand? How effectively have you created an image that sticks? Successful branding is one of the keys to client loyalty and instant recognition. The quicker they recognize the brand, the less work it is to market your products and services. We’ll work with you to create a powerful brand that identifies you to your marketplace and makes you stand out from your competitors.
Public Relations – PR is one of the most misunderstood terms in the marketing landscape. Public Relations is the art of having media cover your business with an article or feature and doing it for FREE. The benefits of successful PR are enormous. First, you receive 3rd party credibility, the newspaper or TV or radio station is endorsing your business. Second, you receive coverage you don’t have to pay for. Finally, prospects give far more credibility to what they see as a news items rather than advertising. We’ll help you get coverage with feature articles in the media.
Advertising – Media advertising is very expensive and often does not bring in revenue results that justify the costs. Your advertising challenge is to use the right media, the right message, and the right frequency. We’ll help you get the most BANG for the buck from your advertising dollars. We’re very creative and are great at out of the box thinking. We’ll create an ad that stands out from the competition! We’ll find the media that reaches your demographic client base and advertise effectively with a message that brings them in. Then we’ll monitor results to ensure that we are getting the most cost effective returns.
Direct Mail – When used correctly, Direct Mail is a very successful way to reach your prospective client base. Used incorrectly, it wastes a great deal of money with meager results. We know how to create and execute positive, powerful Direct Mail campaigns that bring in results. We’ll creatively design the right piece, then we'll help you develop the right data base and show you ways to save money while increasing effectiveness. We’ll also work with you to leverage your Direct Mail investment for maximum sales return.
Web Content – Websites are the most cost effective method of advertising ever invented. But as with any successful tactic, they are extremely competitive. You only have a few seconds to demonstrate to the web visitor that you are their best choice. We'll work with the web developer to ensure that your site leads the visitor to action, that it gives your message clearly and concisely, and that it stands out from the competition. We’re experts at writing the content, overseeing the creation of smooth intuitive navigation, and most important, leading the visitor to take action at the website. We’ll create a comprehensive Website that comes up quickly in the search engines and converts the visit to the sale.
Marketing Strategies – Strategy is the synergistic combination of everything you do, from the pricing and packaging to the sales presentation and the proposal. You’ll be amazed at how important it is to get it right. From lead generation to closing the sale, you want a marketing strategy that takes into account your competitive landscape, your marketing budget, and your overall sales goals. We’re experts at evaluating your entire marketing strategy. We’ll keep what works and make recommendations for fixing what doesn't. We’ll get it right and make you more successful in the process.
Sales Training – Do your sales people sell or are they simply making a features presentation and hoping the prospect will place the order? The Salesperson's job begins when the prospect says, "No!" We'll evaluate your sales force and teach them to become more effective and more successful. Most people do not know how to close effectively. We can teach the critical skills your sales people need to come away with the signed order. We teach Consultative Selling where you are the expert helping the prospect make the right choice for fulfilling their needs. You’ll be amazed at how successful this system is.
Leadership Training – Getting the most from your team is one of the most critical elements of success in today’s competitive marketplace. Regardless of how well your managers currently lead, we can help improve results. We teach team building, overall management and supervisory skills, positive motivation, dealing with difficult employees, and converting Negaholics to positive supporters. With our help, your mangers will spend less time managing and more time leading.
Brochure Development – Do you need a brochure to represent your services and products? We’re experts as creating multi purpose pieces that can be used for direct mail, leave behinds in sales presentations, or collaterals in your proposals. We’ll create the right look and feel to achieve the results you want. Most important, we create a piece that leads the reader to take action and buy from you.
Brochure Doctor – do you have a piece that isn’t generating the results you want? Or are you just curious at how well your brochure is doing the job for you? If so, have us evaluate your current marketing materials? We’ll give you a report card on your current brochures and most important, provide suggestions to improve their effectiveness. Very likely you do not need to create something from scratch, we’ll help you improve what you already have. Brochure Doctor
Taking Clients away from Competitors – do you know what your competitors call your clients? Prospects. But keep in mind, their clients are your prospects. We’ll show you ways to hang onto your current clients as well as take clients away from your competitors. We’ll work with you to make sure your customer service is second to none, then how to demonstrate it to your competitor’s clients.
Proposal Appraisal – What’s your close ratio? Often the ultimate decision makers are making their final selections based on the written proposals you’ve submitted. In many cases, they weren’t even in the room when you made your sales presentation. They missed the PowerPoint entirely. Now, how effective is the proposal you left in their hands? Does it effectively differentiate you from the other proposals they are considering? Does it clearly demonstrate to them why you are the best choice? We’ll review your proposal format and give you a success rating as well as suggestions for ways to improve effectiveness and stand out from the competition. Proposal Appraisal!
Client Surveys – You should survey your clients every 4 - 5 years. Otherwise you are going to miss market trends. When was the last time you effectively and comprehensively surveyed current and past clients? We're experts at getting the good, the bad, and also the ugly from you’re the people who can tell you how to improve customer service, ensure customer retention, and prevent your competitors from taking your clients away from you. We don't believe in meaningless surveys where people fill out boxes they barely understand. We ask them comprehensive questions and bring back the true report of how well you are serving your clients, what new products or services you could be selling them, and how to make sure they stay loyal to you.
